Let’s face it, digital marketers are never really off the clock, even if it is Friday evening, the weekend, or a holiday. There is always one post to publish, comments that need to replied to, or messages that need to be forwarded.
So how do we keep connected without carrying a laptop everywhere? The answer is of course, your smartphone and the apps you install.
Here are some must-have apps that every digital marketer must install.
Hootsuite is an app that accumulates a complete set of social media management and analytics tool with the post scheduling aspect being the most useful.
You can schedule posts for multiple social media profiles and platforms including Facebook, Twitter, LinkedIn, and Instagram. It definitely saves a lot of time rather than having to log in to each page and then posting the content one by one.
Hootsuite also offers different levels of reporting (based on the subscription type) which can be useful for marketers who don’t have time to generate reports manually.
Adobe Spark is an easy-to-use app for Apple users and is very handy for people who need to tell their stories in a visually compelling manner.
It allows users to create posts, pages, and videos. These are helpful to create memes, mini websites, and narrated tutorials, ready to be shared in social media platforms, with direct uploads supported for Facebook and Twitter.
In a nutshell, it’s quite handy for people in a rush or who may not have sufficient knowledge or experience with graphic design!
Sorry, Android gets no love!
Facebook Pages Manager
Facebook is the king of social media and they have a dedicated app for digital marketers to manage their pages.
This app has all the tools to manage multiple pages and is almost as good as the desktop version. In some cases, it’s even better, e.g. being able to switch between pages ASAP.
To top it off, it also shows you page insights, tracks promotions, stats, and activities on your pages so you can take your business further, wherever you are.
What better app to manage your Facebook page than Facebook’s own product!
Google Analytics is a web analytics service provided by Google. Such website insights are valuable and can prove to be very useful in planning content and further strategy for your business.
The app lets you track multiple sites and you can use it to understand how the actions you take on various platforms affect the conversion rates given over a specific time period.
Definitely a must-have app for digital marketers who also manage websites, and/or run ads that take users to websites.
Did we miss your favourite app?
Digital marketing can sometimes be a hectic task, but using the right app at the right time is a smart move. Did we miss any important app that you use? Do let us know in the comments section below and we’d love to include it in our next list.