The Nepali music industry is currently experiencing a boom right now; new bands are formed every other week, and the diversity and versatility in the music is increasing exponentially. New bands are getting fan followings as well, with The Act and Monkey Temple being prime examples.
However, with this boom, there are a lot of factors that the bands need to consider to continue being successful, social media management being a major one amongst them.
Maintaining a social media following has become an important factor for success today, and a social media presence can make or break a band.
Below are a few reasons why Nepali bands should hire a social media professional to manage their social media accounts for them.
1. The need for proper language and grammar
It’s an unfortunate fact but Nepalese in general have poor English. That does not mean that everyone is bad at it, just a lot of them.
Nepali bands nowadays have fan followings around the globe. Underside went on a worldwide tour across UK, New Zealand and Australia, with packed venues at every location.
The need for proper, structured and understandable posts have never been higher, and it will be easier to achieve this if they hire a professional social media team to take care of it.
2. One less thing to worry about
Hiring a professional to manage social media means it’s one less job for the band to worry about. Running a successful band is already hard on its own, with factors like gig bookings, sponsorships, endorsements, and making new music taking up most of their time.
Hiring a professional to manage social media will free up the band to concentrate more on their music, and less on the peripherals. This, hopefully will give the fans good music to listen to and talk about.
3. Fan interaction
Fan interaction might be a necessary factor for success, but the majority of what fans say and ask are repetitive to the point of being frustrating. There is only so many times you can reply “Thank you” to a “Great show guys” or “Love the new song”, or answer questions about the next show before you want to pull out your hair.
Hiring a social media team ensures that all your fans are replied to, accurately and on time every time.
4. Managing publicity
The rock and roll lifestyle keeps one busy, be it practicing, performing or partying. There’s barely time to sleep, and managing content on social media is low on the priority list. However, a strong social media presence is necessary for publicity nowadays.
Take a look at Sacar (the self-styled Lil Buddha): although the majority of his publicity was negative, when he was a regular presence on social media, he had a huge following, with everyone recognizing him and talking about him. Now that he has gone underground, people have actually forgotten about him. Social media content keeps fans engaged and prevents you from being a forgotten name in the industry.
Hiring someone to take care of it ensures that you have a regular and engaging social media presence, which has become an essential recipe for success in the world today.
5. It has become a complete profession on its own
Social media management has become a whole new field of work in the current market. There are a lot of factors that go into proper social media management. Having a successful and productive social media presence requires a lot of hard work in the context of today’s world. There are things like follower analytics, post reach management, content ideas and designing to consider, to name a few.
The average band member may not be completely aware of this, and even if they are, they might not have the time or patience to dedicate themselves into it. Hiring a professional with experience will give them peace of mind and ensure that their social media presence is up to par. That way, they can concentrate more on making music and less on the nuances of managing social media.
Managing social media is important to stay relevant in any industry today, and as illustrated here, it’s important for bands to get in on the ACT too!
I’d like my band’s social media to be managed professionally.
If you’d like help with social media management for your band, give us a call on 9801136042, or speak to us.