As we all know, website is the backbone of any Digital Marketing strategy, it is important that your website is up-to-date, designed with the latest trends in mind, and more importantly, is just what your customers are looking for.
As more customers get used to finding all information online, it will be extremely difficult for you to stay relevant if the content of your website is not updated often (at least once a month).
The aim of all our website development process is to give you easy to use tools which enables you to have up to date information on your website without involving the IT department.
Website built for the marketing folks
In most Nepali organizations, responsibility for website development and update is given to the IT department. This was fine when websites used to be static and content in the website did not change much.
With modern content driven marketing playing a vital role in any marketing campaigns, we understand that each website should be built with easy to use tools which enables any one in the marketing or any other department to add new content to the website. This enables you as a marketer to grasp attention of your customers at the right time through that relevant blog that you know you have to write today.
At ACT360, we understand that your website is your digital interactive brochure. It can help you showcase your products and services to customers / users throughout the world
A base for your digital marketing strategy
Unlike other companies, who are either just agencies or just web developers, we understand the value a website can have when running and digital marketing campaign. Our developers who have more than 10 years of experience making conversion oriented websites know exactly how the website is to be setup in various analytics software.
Our development team makes sure that all the triggers are implemented to give you all the insights you can get on your website visitors.
Websites built for performance
All websites built by ACT360 come with the following features:
- State of the art Visual Builder for easy update and edit of existing content.
- All websites are shipped with secure features that will keep your website secure from: Bad Login Attempts, SQL Injection Attacks, Fake Crawler Attacks and Request Throttling.
- All websites are shipped to ensure performance boosts including: Image Caching, CSS / HTML / JS Caching, DB Query Caching, JS / CSS Minifying, Object Caching, CDN Setup (Cost for third party CDN service will have be borne by the client separately).
- Ongoing support and troubleshooting will be provided through an Annual Maintenance Contract
Website Design and Development Workflow
Understanding users’ journey
ACT360’s UI/UX expert and client’s project manager will jointly determine and understand the expected users’ journey in the website being developed.
A tentative flow of information and user is finalised during this stage.
UI / UX Design
Once user journey is understood and flow is mapped, our UI / UX experts will design the User Interface (UI) and User Experience (UX) for the site. This will be initially done for large screen devices.
After feedback and finalization of large screen UI / UX, the team will deliver adaptations for smaller screen devices ensuring responsive capability in all screen sizes.
Website Development will begin once all UI / UX assets have been produced and delivered to the development team. All websites will be developed in WordPress CMS.
Once the website is developed, final touches with performance and technical SEO enhancements are applied before making the website live after client’s approval.
Ongoing support will be provided as prompted by the client. Such tasks can either be a part of AMC or a separate work order.