Great brands inspire people & resonate a set of values within their customers and we’d like to help you make sure you get it right!
Brand Guidelines help your brand be consistent during any points of engagements with your customers, across all mediums and channels. This consistency will help you build trust, save time, and will also help you delegate work easily.
How will brand guidelines help to increase my brand equity?
We realize that most companies in Nepal work with various marketing agencies for different reasons, whether it is the type of campaign e.g. ATL, BTL, or Digital or other reasons. Involving different agencies and maintaining a consistent branding through all the projects is a tricky job and if not done correctly, can result in poorly planned campaigns that go against the brand’s persona.
A brand guideline helps a marketing team work on different projects with different agencies and yet maintain the consistency in designs and the approach on how the brand communicates.This is absolutely essential for you as a company regardless of how many agencies you rely on to spread your message in different channels.
The consistency afforded by a well-thought out brand guideline will in turn help your customers recognize and trust your brand, thus improving your brand equity.
Why should I work with ACT360 for my brand guidelines?
- We understand the diverse needs of a brand communication better.
- We know your digital presence (where there is higher frequency of messaging than other media) will need creative guidelines including tone and style guidelines
- We have extensive experience in this area since we have created extensive brand guidelines for some of the most reputed brands in Nepal
What should be included in a brand guideline?
A standard brand guideline should have the following components:
- Brand Identity Prism
- Brand signature including logo, logo measurements, examples of logo use
- Brand colors and typography
- Tone and style
- Brand stationery and other integrated communications
- Brand photography
- Others including brand signage, swag, and other branding opportunities
ACT360 uses the following workflow to deliver a complete Brand Guideline
Brand Identity Prism
Our branding exercise is not only limited logo design and specifications, we also take the extra effort to create Brand Creative Guidelines in the form of Kapferer’s Brand Identity Prism. The purpose of this comprehensive exercise is to give your brand its own identity so that it will be easier to keep the brand image constant even if the brand appears in different platforms and different avatars.
Once brand identity prism is defined, our graphic design team create multiple variations of logo which matches the identity you have defined for your brand. All logo designs at ACT360 are based off a story that you can use to talk about your brand in future.
After the logo design is complete and finalized, our team will work on defining exact dimensions of the logo, how should it be used etc, among other things. The team will also define social media creative guidelines, photography guidelines and few guidelines for signage, swag and other branding collateral.
Once the brand guidelines has been approved by the client, it will be sent to the clients in either a digital form or as a print.